Bell and his agent don't seem to understand the Steelers
running back's market value is dropping by the minute as his self-induced
holdout continues. Former NFL GM Jeff Diamond explains why.
Le'Veon Bell's holdout from the Steelers, an illogical,
costly and self-induced absence that's a major misjudgment of potential market
value by the player and his agent, is one of the most ludicrous in NFL history.
I saw a lot of holdouts during my NFL contract negotiating
days and was a party to many. But the Pittsburgh running back, whose holdout
dragged on through the preseason and is now into the third week of the regular
season, has done major damage to his career just in the past two weeks.
For whatever reason — supposedly an unsatisfactory amount of
guaranteed money — Bell in the offseason turned down a reported five-year, $70
million deal (with $33 million guaranteed) that would have made him the NFL's
highest-paid back. After the July 15 deadline for franchise-tagged players to
sign long-term deals passed, Bell's only option for this season became the
one-year, $14.5 million franchise tender.
I predicted in July that Bell would report to the team the
week before the season opener, and that "no player is going to give up
$853,000 per week."
Wrong and wrong.
I misjudged the ill-advised intentions of Bell and his
agent, Adisa Bakari, who has been making inflammatory statements that Bell
might wait until Week 11 to report in order to limit his exposure to injury
prior to free agency and, in the process, forego $8.53 million.
Bell and Bakari are living in a fantasy land if they believe
the 26-year-old will make up that money in his next contract.
Both the statements from the agent and Bell's absence into
the regular season say several things to NFL team owners, general managers and
coaches. As a former GM and team president, I first would consider the brain
cramp that is Bell giving up so much money each week.
Then I'd think about the lack of commitment. As Bell frolics
in Miami Beach on jet skis and in album-recording sessions, his Steelers
teammates are struggling through an 0-1-1 start highlighted by diva wide
receiver Antonio Brown's truancy.
Replacement running back James Conner produced Bell-like
numbers in Week 1 against the Browns, but he was much less effective in last
week’s loss to the Chiefs, in part because the Steelers fell behind 21-0 before
Ben Roethlisberger rallied the team by air. Pittsburgh would love to have Bell
and Conner as a one-two punch, but that’s not happening right now.
Another problem: For a sixth-year player who has missed 14
games in his career due to injury (not to mention missed games for off-field
issues), Bell’s questionable durability was already on the minds of GMs. Bell’s
camp only amplifies the injury factor when it talks about his staying out of
harm's way with a late-season return.
Finally, I think it’s fair to ask the question: How much
does this guy love the game? The biggest mistake Bell and his agent are making
is not realizing his best offer as a free agent in March likely would have come
from the Steelers. But it appears too much damage has been done, and Bakari's
July statement that 2018 is likely Bell's last year in Pittsburgh almost
certainly will come to fruition.
Given what has transpired this year, especially over the last
two weeks, it's unlikely that Steelers owner Art Rooney and GM Kevin Colbert
will franchise Bell again next year at $17.4 million. They instead are likely
to let the RB depart via free agency in return for a third-round compensatory
pick.
That might be what Bell wants — a fresh start with a new
team. He also wants to top Todd Gurley's new deal with the Rams, a reported
four-year contract at $14.375 million per year with $45 million guaranteed.
But I see Bell's market value dropping by the minute. He
might have already devalued himself to the point where he could wind up with a
one-year, "prove it" deal as his best option in the spring.
Bell's absence in the days before the Steelers’ first game
ignited a firestorm in the locker room, where offensive linemen Ramon Foster
and Maurkice Pouncey ripped the three-time Pro Bowler. Foster said Bell
"doesn't give a damn" about the team or his teammates. Added Pouncey:
"Honestly it's a little selfish, I'm kinda pissed right now and it sucks
that he's not here."
It's extremely rare to hear players make those types of
statements about a teammate. How awkward will it be when and if Bell walks into
the Steelers' South Side facility at some point this fall?
If Bell does report Nov. 13 — that’s the NFL deadline for
franchise-tagged players to sign their tender and play in 2018 — keep in mind
what he tweeted July 16: "To all my Steeler fans, trust me, 2018 will be
my best season to date." He’ll need to average 317 yards per game (rushing
and receiving) over the last seven games in order to top his 2,215 combined
yards in 2014.
Good luck with that.
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