The Pittsburgh
Steelers are a hot commodity. To be honest, when it comes
to the NFL hierarchy of team brands, the Steelers would be at the top, or near
it.
There is no better way to gauge this other than the NFL’s
consistent scheduling of the black-and-gold on their prime time slots. The NFL
allows a maximum of 5 prime time games per year, this before the potential of
flex scheduling moving games to prime time, and the Steelers are almost always
at the maximum of this limit.
This year is no exception, with two of the five prime time
games coming at Heinz Field.
@ Tampa Bay on Monday Sept. 24
vs. Baltimore on Sunday Sept. 30
vs. Carolina Thursday Nov. 8 followed by one
@ Jacksonville on Sunday Nov. 18
@ Oakland on Sunday night Dec. 9
Most fans love to see the Steelers on national television;
after all, not everyone lives in the viewing area and/or purchases the DirecTV
Sunday Ticket.
However, team President Art Rooney II has his own thoughts
on prime time games, how it might be impacting the team’s decrease in
attendance and putting a voice the fan base.
The things that concerns the Steelers about their attendance
is more related to their schedule — the Steelers would rather not have as many night games. Last
year the Steelers had three home night games almost in a row. The Steelers
think there fans don’t want to do that anymore.
The Steelers demand is still strong, but night games, if you
have too many of them, it does get to be a problem.
The Steelers want to be in prime time, the Steelers want to
be the kind of team they put in prime time. The Steelers just think it’s a
question of them spreading them out, which this year is a little better from
that standpoint. When you have those sort of bunched at the end of the season
when it gets cold, The Steelers feel that it can be a problem.
The Steelers from a league standpoint know it’s hard, but it
needs to look at those kinds of situations, the Steelers said of bunching home
night games together. That’s probably the best thing the Steelers can address
in terms of our attendance.
With the Steelers’ vast fan base, Rooney knows they have
people coming from all areas of the world coming in to watch their favorite
football team play.
Don’t get Rooney’s words twisted. He isn’t suggesting he
doesn’t want the Steelers to be in prime time. He likely realizes this is the
only way some fans get to even watch the team, let alone travel to see them
live. But what he doesn’t want are the four straight prime time games like they
had in 2017.
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