WHY THERE ARE
BETTER OPTIONS
When Le'Veon Bell officially
hits the open market on March 13, the ex-Pittsburgh
Steelers running back will be one of the most coveted players.
But will he be worth it?
Moving on from one is tough;
parting with both is a talent drain. Here's a few options for the Steelers to
make the best out of a bad situation.
Last year, Bell reportedly wanted
a deal somewhere in the range of $15 million to $17 million per season -- more
than twice the salary-cap hit an average NFL team had at the running back
position in 2018 -- with a guaranteed amount of at least $45 million. He didn't
get it, and he sat out the 2018 season.
Still, from 2013 to 2017, Bell
ranked first among running backs in targets (390), receptions (312) and
receiving yards (2,660), and he ranked second at the position in touches
(1,541) and scrimmage yards (7,996).
Yet there are many reasons why no
teams in their right mind should consider paying him what he's asking for --
and there are two running backs who could give these clubs more bang for their
running back salary-cap buck than Bell.
WHY BELL'S NOT
WORTH IT
The reality is that his
production on a per-play basis is nowhere near as remarkable as the totals.
Bell ranked 44th in the league in
his rookie season in my good blocking yards per attempt (GBYPA) metric that
measures a back's production on rushing plays where he receives quality run
blocking. He improved greatly upon his 5.8-yard GBYPA that season by ranking
15th in GBYPA in 2014 (8.8) and fourth in 2015 (9.5), but his production fell off
greatly in 2016 (7.5, ranked tied for 31st) and faltered even more in 2017
(6.9, ranked tied for 35th). That last GBYPA mark might be the most troubling,
as James Conner was
able to top it by more than half of a yard last season (7.6).
Bell also has touted himself in
the past as being the Steelers' No. 2 receiver behind Antonio Brown,
which was true from a reception volume perspective. His per-play pass-catching
numbers, however, don't stand out. In his five pro seasons, Bell ranked ninth
among running backs in yards per reception (8.5), 25th in drop percentage (5.1
percent), 22nd in receptions per route run (17.0 percent), 34th in targets per
route run (21.3 percent) and tied for 11th in reception percentage (80.0).
The Steelers found Bell's
pass-catching totals to be replicable, as their running backs last season
posted equal or better numbers in yards per reception (8.6), targets per route
run (22.4 percent), receptions per route run (17.9 percent) and reception
percentage (80.0) on 110 targets, which was higher than Bell's per-season
target average of 78 percent.
In short, an inordinate amount of
Bell's value stems from his ability to post high volumes of carries and
receptions. That skill set does have considerable usefulness, but NFL history
shows that it isn't a trait that ages well.
Sure, skipping the 2018 season
helped save some tread on the tires, but Bell had 406 touches in 2017 and has
more than 1,500 on his career. Per Pro Football
Reference, 27 total players have tallied 400-plus touches in a
season. Of those players, only nine posted 400-plus touches in more than one
season, and just six achieved this mark in their age-27 season or later. Bell
turned 27 on Feb. 18.
It can be argued that teams
aren't going to sign Bell with the expectation that he will tally more seasons
of 400-plus touches. But those clubs should be aware that on average, these 27
backs averaged only 3.3 more seasons with as many as 250 or more touches in
their careers following their first 400-touch season. What's worse, these backs
on average posted their last season of 250 or more touches in their age-29
campaign. The clock is ticking for the three-time Pro Bowler.
When all of that is added to the
fact that Bell has played in only 62 of 80 possible NFL games and had three of
his five pro seasons end with an injury, it is clear why the Steelers were
reportedly willing to guarantee only $17 million of a five-year, $70 million
offer they made to Bell. Pittsburgh was hedging its salary-cap bet against the
historical trends that strongly suggest Bell will be an impact player for maybe
only two or three more years, at the most.
CHEAPER
ALTERNATIVES
Using this two-to three-year
window, two free-agent running backs can provide teams with a greater return on
salary-cap investment than Bell.
TEVIN COLEMAN: Coleman
got overlooked in an Atlanta
Falcons offense that included Julio Jones, Matt Ryan and Devonta
Freeman, but over the past three years, he ranked 23rd among running
backs in touches (332), 20th in scrimmage yards (1,868), 14th in receiving
yards (720) and tied for 11th in touchdowns (19). He also has posted strong
GBYPA totals, with an 8.7 mark in 2016, an 8.9 total in 2017 and a career-best
9.5 GBYPA in 2018.
Coleman was a "bell
cow" in college, as he racked up 295 touches in his junior season at
Indiana. Given that he has a 6-foot-1, 210-pound frame and will be in his
age-26 season in 2019, Coleman could offer the same workload capacity as Bell
at a lower cost on a younger frame with less wear and tear.
MARK INGRAM: Ingram
gets lost as well in a Saints offense headed by Drew Brees, Alvin Kamara and Michael
Thomas. But he did post an 8.2 GBYPA last season and an 8.8 GBYPA in
2017. Ingram has a strong workload history, as he was one of only seven backs
to post 1,000 or more touches from the 2014 to 2017 seasons. He is an adept
pass-catcher, ranking 11th in running back receptions (211) and 15th in targets
(247) since 2013.
There is a concern that Ingram is
entering his age-29 season (he will turn 30 in December), but his history
suggests that investing in a two-year window for him is a more than reasonable
risk.
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