On the occasion of the NFL's 100th anniversary, it's
tempting to try to predict how the next 100 years will go. But man, that's a
lot of years, so let's start a little smaller.
Instead of 100 candles on some giant, football-shaped cake,
we've decided to take a look at the 100 people or issues -- in no particular
order -- that will shape the NFL over the next ... let's say ... three or four
years. We've sorted them into categories -- quarterbacks get their own, of
course -- and tried to give you a snapshot of who and what we think will be
driving things in the league over the next couple of seasons and offseasons.
With new stars emerging, new contract benchmarks on the
horizon, the collective bargaining agreement between players and owners
expiring after 2020 and new rules always under discussion, we're on the verge
of a busy and important time for the NFL. Here's hoping this helps get you
ready for it.
With one year left on his contract, Wilson is in line for an
extension this offseason that should raise the bar for quarterback contracts
going forward. There's no reason he shouldn't be able to get more than Aaron Rodgers ($100
million guaranteed) and Matt Ryan ($94.5
million guaranteed) got last summer.
Mahomes delivered an MVP-caliber season (5,097 yards, 50
touchdowns, 81.6 Total QBR) in his first year as a starter, and his future is
as bright as anyone's in the entire league. If you were drafting a new team
right now and you could take any player in the league, Mahomes is the slam-dunk
first pick.
3. THE
REPLACEMENTS
The next Giants (Eli Manning),
Steelers (Ben
Roethlisberger), Patriots (Tom Brady),
Saints (Drew Brees)
and Chargers (Philip Rivers)
quarterbacks, whoever they are. All five of these teams are going to be
transitioning out of their longtime incumbents in the next couple of years.
Other than the Giants, all four are looking ahead to those transitions during a
period of success. Which ones will be able to sustain that success after their
Hall of Famer walks away?
In spite of some early hiccups in that department, Watson
made it through his second NFL season healthy despite getting sacked 65 times
(including playoffs). A proven winner in college, Watson has impressed early on
with his leadership skills and on-field ability (14-8 record; 52 TDs, 45
passing, seven rushing). He has a chance to be his generation's Brady or
Manning if the Texans can build him an offensive line.
The Jets have been looking for their next quarterback savior
since Joe Namath retired to a life of luxurious fur coats. They traded up to
get Darnold No. 3 in the draft, and they came out of his rookie season (2,865
passing yards, 17 TDs, 15 interceptions) feeling encouraged about their choice.
Could he turn out to be the best of the 2018 first-round QBs?
Jackson carried Mike Vick comparisons with him out of
college, and it landed him in the back end of the first round. We've already
seen that he can win games with his legs (695 rushing yards, five TDs). If he
refines himself as a thrower, Jackson has a chance to be uniquely special.
The perfect young QB for perpetually put-upon Cleveland,
Mayfield won the hearts of his new heartland town with his performance (rookie
record 27 TD passes) and his swagger. He'll carry bigger expectations with him
into 2019 and beyond, but it's hard to imagine he's especially worried about
that.
Yeah, we're going to put all the 2018 first-round QBs on
this list because it looks like a class that could help define the league's
near-term future. Like Darnold, Allen needs a team built around him. Like
Jackson, he showed he could be productive (631 rushing yards, eight TDs) while
he still works on his accuracy (52.8 percent). Could he be the next Cam Newton?
More unknowns with Rosen than with his 2018 draft classmates
-- again, in part because he had no help. Kliff Kingsbury got the job as
Arizona's head coach because the team imagined him doing great things with
Rosen (2,278 yards passing, 11 TDs, 14 INTs). Their mutual legacy rests on what
they can accomplish together in the next couple of years.
10. COLIN
KAEPERNICK, FREE AGENT
At this point, unjust as it might be, it's hard to imagine
Kaepernick ever playing in the NFL again. But his pending collusion case
against the league could have huge impact if successful, and he remains the
face of the significant race-related issues with which the NFL continues to
wrestle.
Back to his old, dominant ways (4,593 yards, 39 TDs) after a
year missed because of a shoulder injury, Luck is only 29 and still poised to
attain the great things that have always been forecast for him. Plus, the Colts
can protect him better now than they used to, and his team is better than they
expected it to be at this point.
Imagine being as good as Wentz is and living in the shadow
of your backup. Nick Foles'
legacy in Philadelphia is locked in if he never throws another pass as an
Eagle. Wentz was on an MVP track before he got hurt in 2017 and Foles led the
team to a Super Bowl title. He'll burn to win one of his own.
Bears fans love having a team that lives up to the
franchise's defensive legacy, but they're a little worried about whether
Trubisky will develop in time to cash it in. His progress (3,223 yards, 24 TDs,
12 INTs) in his first season under Matt Nagy was encouraging, and if it
continues, the Bears will keep being a factor in the short term.
Two years left on that fully guaranteed $84 million
contract, which came with full expectation of a Super Bowl title. Missing the
playoffs in his first season with the Vikings didn't do anything to quell
concerns about Cousins, who is 4-24 against winning teams and 5-13 in
prime-time games.
Another 2018 disappointment, Rodgers gets a new head coach
for the first time in his career as a starter. How he clicks with Matt LaFleur,
and how quickly he masters that Kyle Shanahan/Sean McVay-style offense will determine
how he finishes his Hall of Fame career.
Like Russell Wilson, Newton is coming up on a contract
extension that could blow away some of the recent record-breakers (see Rodgers,
Ryan and Cousins). His shoulder isn't good right now, though, and his recovery
from his current injury will go a long way toward determining his career's
second act.
It's possible no quarterback in the league is at as
significant a career crossroads as Winston will be in 2019. Bruce Arians should
be able to get the most out of him as a downfield passer, but if Winston can't
straighten out his turnover issues (80 since 2015, including 58 interceptions,
tied for second-most during that span), it'll be tough for the Buccaneers to
commit to Winston long term.
Perpetually paired with Winston due to their draft position,
Mariota finds himself at a crossroads, too. He's struggled to stay healthy
(fractured fibula in 2016, hamstring and knee trouble in 2017, nerve issues in
2018) and will be changing offensive coordinators yet again. Will he take the
next step in the next couple of years and live up to his expectations?
The 49ers are convinced Jimmy G is their guy, but a
season-ending knee injury in Week 3 robbed him of a chance to start proving
them right in 2018. For all the hype and expectation (five-year, $137.5 million
deal including $74.1 million in guarantees), this is still a guy who's started
only 10 professional games.
20. MATT RYAN, ATLANTA
FALCONS
His 2018 stats (4,924 yards, 35 TDs, 7 INTs) weren't too far
off from those of his 2016 MVP season. He's had a taste of the Super Bowl and
would love to get back and win it this time. But is Atlanta on the way down or
just experiencing a speed bump?
His contract will be fascinating study, as the Rams are
paying a lot of people a lot of money. In fact, the Rams gave out contracts
totaling $237 million in guaranteed money this past offseason. So they will
have to make some tough choices if and when Goff gets his top-of-the-market QB
deal. His fifth-year option season isn't until 2020, but the Rams have a
history of doing these deals early. We'll see if Goff follows in Todd Gurley's
and Robert Quinn's
footsteps.
Cowboys owner Jerry Jones insists he plans to sign Prescott
long term. The question is for how much, and whether Prescott can build on the
positive late-season vibes (Dallas won eight of its final 10 games, including
wild card) and his connection with Amari Cooper (53
catches, 725 yards, six TDs in nine games).
If this year's QB draft class doesn't excite anybody, they
might be looking ahead to 2020, when Alabama's big-armed superstar -- along
with Oregon's Justin
Herbert -- can enter the draft. For all of Nick Saban's
success, he hasn't sent a big-time quarterback to the NFL from Alabama.
Tagovailoa (4,602 yards, 54 TDs, eight INTs in two seasons) could be the
exception.
And if Tua's got folks excited about 2020, imagine how they
feel about a 2021 draft that will allow them to finally get their hands on
Clemson's star freshman. Lawrence, who threw for 347 yards and three touchdowns
against Alabama in the national title game, is earning reviews that say he could
play in the league right now ... if he were eligible to do so.
ISSUES
25. REPLAY AND
OFFICIATING
Calls and points of emphasis come up every year, after the
league has conducted its annual review of what needs tweaking. Coaches usually
call for expansion of replay and the number of calls that can be reviewed, and
those discussions will continue -- the league is already going to
consider whether to make pass-inference penalties reviewable according
to a source. Also, look for those unnecessary-roughness calls that had everyone
all worked up in the preseason but got cut down to fines and warning letters
once the season started to be called more often as penalties going forward.
26. CONTRACT
GUARANTEES
This will continue to be an issue every year during NBA and
MLB free agency, as NFL players reacts on social media to the notion of
guaranteed contracts they don't have. Don't make the mistake of believing it'll
be a CBA issue, though. Those leagues' CBAs don't require guaranteed contracts.
No, this work has to be done by the players and agents, a la Kirk Cousins and
Mike McCartney, on an individual basis in order to become the norm. As it did
in baseball and basketball.
27. DRUG TESTING
The owners would love to make this a CBA issue that involves
the players making financial concessions in exchange for relaxation of
marijuana testing. The players have said they won't make financial concessions
in exchange for non-financial ones. Regardless, expect the two sides to revisit
the drug policy in the new deal, especially as it pertains to marijuana.
28. REVENUE SPLITS
The issue at the heart of the 2011 lockout was the owners'
desire to claw back a bigger portion of the revenue split with the players.
Neither side seems upset about the way that worked out, but as always, the
money will be the key issue, nor do the players want to know if they can take a
bigger role in the procurement of TV revenue, stadium revenue, etc.
29. MENTAL HEALTH
The Panthers
hired a therapist to deal with mental health issues that have
long gone overlooked in the NFL. As public awareness of mental health issues
expands and stigma fades, expect this to be an issue teams and the league
address more openly and proactively.
30. LONG-TERM
HEALTH
While the players gave back on the revenue split in 2011,
they made major gains in post-career health care coverage for players and their
families. Especially with concussion awareness much higher now, expect
long-term health issues to be a huge priority for the players' side in
negotiations.
31. EXPANDING
GAME-DAY ROSTERS TO 53
Many coaches favor this move, as does the union (it means
more paychecks, after all). Seems like a pretty easy give-back for the owners,
and it would make some in-season roster decisions easier.
32. PUNT/KICKOFF
RULES CHANGES
The kickoff might have been saved by the 2018 rule changes
(though we'll see what happens when the league reviews the number of injuries
incurred on those plays in 2018). Now the league wants to see about making the
punt play more interesting. One nutty idea that's been brought up: giving each
team a finite number of punts per game, as they do with timeouts and
challenges. Can't argue that it wouldn't make for some interesting strategic
moves.
33. PLAYER SAFETY
RULES
Don't expect the league to scale back on these initiatives
anytime soon. Whatever this season's numbers show will lead to rule changes
designed to protect players from unnecessary injury. That has historically
meant more offense and more scoring -- and more griping from defensive players
and coaches.
34. NEW TV DEALS
The league's primary source of revenue, the deals will be
coming up for negotiation in the next half-decade. Does a ratings decline make
NFL rights less valuable? Could new bidders, such as Amazon and Netflix, enter
the market? This is the stuff that really drives NFL business.
35. BECOMING MORE
DIVERSE
Five of the eight NFL coaches who got fired this year were
African-American. Only one of the eight who were hired was (assuming Brian
Flores doesn't pull a post-Super Bowl Josh McDaniels on the Dolphins). It
matters to the league for perception reasons and because the bulk of its
workforce is African-American. The Rooney Rule obviously isn't working, so the
league could look to make changes. But the more important development to watch
will be the number of minority coaches who get quarterback-coach jobs and
offensive-coordinator jobs, as that's where the head-coaching candidates are
coming from these days.
36. NEW FOOTBALL
LEAGUES
The Alliance of American Football is up first this spring,
with Vince McMahon's XFL reboot still somehow scheduled to follow in 2020. Is
there enough of an appetite for more football, or spring football, to make
these new leagues viable? Could either emerge as the developmental league the
NFL has toyed with for years?
37. NEW L.A.
STADIUM
The Rams and Chargers are scheduled to begin play home games
at Stan Kroenke's new palace in Inglewood. The NFL Network plans to move its
operations there, as an entire NFL-based complex springs up around the stadium.
Will the league move the draft there permanently? The combine? The NFL plans to
max out the value of its signature new property.
38. COMBINE
Speaking of the combine, there have been rumblings in recent
years that it could move out of Indianapolis. There have been discussions about
changing some of the drills to better reflect the kinds of things athletes have
to do in the NFL. Changes could be coming to the league's annual convention and
college-athlete evaluation circus.
London remains a place in which the NFL would like to
someday have a team. International games will continue to be held there, in
Mexico, and possibly other places. (The NFL has discussed China, Germany,
Brazil and other places for regular-season games.) The thirst for audience expansion
isn't quenchable, and the league will continue to explore options outside U.S.
borders.
PLAYMAKERS
40. EZEKIEL
ELLIOTT, RB, DALLAS
COWBOYS
The Cowboys have several guys looking for big contracts in
the next year or so. None is more important to what they do than Elliott. But
do they give him a Todd Gurley-level deal ($45 million guaranteed), or do they
push it off with the help of the fifth-year option and the franchise tag? And
if they do the latter, does he pull a...
41. LE'VEON BELL,
RB, PITTSBURGH
STEELERS
The kind of contract Bell gets as an open-market free-agent
running back after sitting out a whole season to protest the franchise tag
could be the most significant economic development in the entire league in the
next couple of years. He's a case study in players' contract leverage.
42. AARON DONALD,
DT, LOS ANGELES
RAMS
Now that Donald has his big new deal ($87 million
guaranteed), will he start showing up at training camp? The way he's played
without it the past two seasons (31.5 sacks, including 20.5 in 2018), why
bother? Donald might be the best player in the league regardless of position,
and should be a perennial MVP contender even though no defender's won that
award since Lawrence Taylor in 1986.
43. KHALIL MACK,
LB, CHICAGO BEARS
He's right there with Donald at the top of the
defensive-player contract market ($90 million guaranteed). If he continues to
dominate in Chicago (12.5 sacks, six forced fumbles in 2018), the pressure on
Jon Gruden to nail all those first-round picks in Las Vegas will only
intensify.
44. NICK BOSA,
DE, OHIO STATE
BUCKEYES
Joey's kid brother has a chance to be the first player taken
in the 2019 draft after sitting out almost all of his final season at Ohio
State. The quiet trend of college stars prioritizing their lucrative NFL
futures over their unpaid college careers will continue, especially if guys
like this hit it big.
45. JOEY BOSA,
DE, LOS ANGELES
CHARGERS
Nick's big brother is already one of the top pass-rushers
(28.5 sacks in three seasons) in the league. If he can put together a fully
healthy season, he could find himself in position to elevate the market for
defensive players over and above the benchmarks Donald and Mack set last
summer.
46. JALEN RAMSEY,
CB, JACKSONVILLE
JAGUARS
Ramsey's reputation as a trash-talker might exceed his
reputation as one of the best shutdown cornerbacks in the league. The Jaguars
need to return to their 2017 status as a contender if the latter reputation is
to catch up with the former.
47. VON MILLER,
LB, DENVER
BRONCOS
The godfather of the modern-era group of young pass-rushers,
Miller remains one of the best -- if not the best -- at what he
does. Miller, who has 98 sacks in eight seasons, hosts an annual "pass
rush summit," where he invites current pass-rushers and all-time greats to
a two-day retreat to discuss their craft and work on helping each other
improve.
48. MALCOLM
JENKINS, S, PHILADELPHIA
EAGLES
To the chagrin of some, Jenkins has become the leader of a player’s
coalition that has decided to work with NFL owners on criminal justice reform
issues. Jenkins has managed to use his platform to get some of his initiatives
passed, and he'll continue to speak out on the issues behind player protests,
even as such protests fade.
49. ERIC REID,
S, CAROLINA
PANTHERS
Reid has been outspoken in his opposition to Jenkins'
methods. He continues to protest during the anthem. He has a pending collusion
suit against the NFL. He's making public insinuations that the league is
drug-testing him excessively as a means of revenge for his stances. He'll
continue to be a vocal thorn in the NFL's side -- which, honestly, isn't a bad
thing as the league continues to struggle with some of these issues.
50. SAQUON
BARKLEY, RB, NEW YORK
GIANTS
It's still financially crazy to take a running back with a
top-five pick. The Jaguars are figuring that out now with Leonard
Fournette, and the Cowboys are about to figure it out with Ezekiel
Elliott. Barkley -- who had 2,028 total yards, 91 catches and 15 TDs -- is at
least three years away from his sticky contract situation. By that time, the RB
market could look a lot different.
51. ODELL BECKHAM
JR., WR, NEW YORK GIANTS
Beckham is always in the spotlight, always at the center of
some kind of hot-take controversy. He has his contract ($65 million
guaranteed), but if the Giants continue to flounder as one of the league's
worst teams, how long will it be before he's making noise about wanting to be
elsewhere?
52. DEMARCUS
LAWRENCE, DE, DALLAS COWBOYS
The Cowboys franchised Lawrence last year because they
wanted to see if he could repeat his excellent 2017. He might have played even
better in 2018 (10.5 sacks, 15 tackles for loss), so this offseason becomes a
test of whether Dallas will deliver Lawrence a top-of-the-market pass-rusher
deal or franchise him again. His agent, David Canter, negotiated a
record-breaking deal for Olivier
Vernon three years ago.
53. DEE FORD,
LB, KANSAS CITY
CHIEFS
It's hard to find anyone, at any position, who had a better
contract year (13 sacks, seven forced fumbles) than Ford. If Kansas City
doesn't franchise him, he has a chance to push the ceiling of the pass-rusher
market higher, to the potential benefit of a lot of other guys on this list.
54. ALVIN KAMARA,
RB, NEW ORLEANS
SAINTS
A 2017 third-round pick who quickly emerged as one of the
best offensive players in the league, Kamara is scheduled to make $807,500 in
2019 and $977,500 in 2020. The Saints don't hold a fifth-year option (since he
wasn't a first-rounder), but those numbers make Kamara seem like the most likely
guy to pull a Le'Veon Bell if the team starts playing franchise-tag games with
him.
55. MICHAEL
THOMAS, WR, NEW ORLEANS SAINTS
Thomas was a second-round pick, so the Saints don't hold a
fifth-year option on him, either, which means he's making just under $1.5
million this coming season and is scheduled to be a free agent when it's over.
He's due this summer for a contract extension that, given his production (321
catches, 3,787 yards, 23 TDs), could set the new top of the WR market.
BEST OF NFL NATION
56. CHRISTIAN
MCCAFFREY, RB, CAROLINA PANTHERS
The Panthers' second-year running back was third in the
league in touches and yards (1,098 rushing, 867 receiving) from scrimmage. That
kind of workload puts him in line to be one of the star offensive players in
the league, and perhaps the key to making sure the next few years of Cam Newton's
career go smoothly.
57. JULIO JONES,
WR, ATLANTA
FALCONS
When Jones sat out a portion of last year's offseason
because he was unhappy with his contract, the Falcons promised they'd extend
him this year, even with two seasons left on his deal. Performance wise (113
catches, 1,677 yards, eight TDs in 2018), he has the right to demand the
largest WR contract. Will he get it? And if not, how will he respond?
58. GEORGE KITTLE,
TE, SAN FRANCISCO
49ERS
This guy ended the season with more receiving yards (1,377)
than any other tight end (and all but seven wide receivers), and he did it
playing with backup quarterbacks. The return of Jimmy
Garoppolo to Kyle Shanahan's offense could help Kittle emerge
as the top tight end in the league.
59. BRADLEY CHUBB,
LB, DENVER BRONCOS
No one's got a better seat for Von Miller's tutelage than
Chubb, whom the Broncos picked in the first round last year to bookend with
Miller in their pass rush. He had 12 sacks as a rookie, which is a monster
first-year number, and his future looks bright as long as opponents are
double-teaming the other guy.
60. MYLES GARRETT,
DE, CLEVELAND
BROWNS
The fuss over the 2018 No. 1 pick (Baker Mayfield) obscured
the performance of the 2017 No. 1 pick (13.5 sacks in 2018), who looks like a
true anchor for a Browns defense that'll be a big reason Cleveland is a trendy
preseason pick to make the playoffs in 2019.
61. TODD GURLEY,
RB, LOS ANGELES RAMS
Gurley's a superstar player, obviously, and is already
starring in some of the league's highest-profile games. But it's the four-year,
$57.5 million contract he signed last summer that will affect the league over
the next few years, as fellow running backs try to use it as a benchmark in
contract negotiations.
62. DERWIN JAMES,
S, LOS ANGELES CHARGERS
The Chargers were elated when James fell to them in the
first round of last year's draft, and his Rookie of the Year-worthy performance
(105 tackles, 3.5 sacks, three INTs) lived up to their expectations. He's a
do-everything safety who unlocks a lot of things for a defense that has to stay
together to try to deliver Philip Rivers an
elusive Super Bowl title.
63. DEANDRE
HOPKINS, WR, HOUSTON
TEXANS
The conversation about "League's Best Receiver"
has to include Hopkins, who's thrived throughout his career (528 catches, 7,437
yards, 47 TDs) in lousy quarterback situations and is now poised to dominate
the league through his connection with Deshaun
Watson.
64. DANIELLE
HUNTER, DE, MINNESOTA
VIKINGS
The Vikings were smart to lock up Hunter on a
below-market-value deal ($40 million guaranteed) last summer, and he'll
continue to provide great value (14.5 sacks in 2018) as a 24-year-old
pass-rusher signed for a ridiculous five more years at an average of $11.5
million per season. This is the contract TEAMS will want to use as a negotiation
benchmark.
65. MIKE EVANS,
WR, TAMPA BAY
BUCCANEERS
He quietly set a career high in receiving yards (1,524) in
2018 in Todd Monken's offense. Now he gets Bruce Arians, who should be able to
make him an even bigger star. But Evans' status as a top wideout could rest on
the stability of Tampa Bay's QB situation going forward.
66. JAMAL ADAMS,
S, NEW YORK JETS
The Jets drafted him to be a leader and a star on the back
end of the defense, and the early returns (198 tackles, 5.5 sacks in two
seasons) are very good. Todd Bowles is gone and Gregg Williams is the Jets' new
defensive coordinator. He'll count on Adams to be the on-field overseer of the
transition to the new defense.
67. JADEVEON
CLOWNEY, DE, HOUSTON TEXANS
A very interesting 2019 offseason contract situation to
watch. Many around the league expected Houston to extend Clowney last summer.
The Texans did not, and this season didn't end well for him there. Could he hit
the market?
68. JAMES CONNER,
RB PITTSBURGH STEELERS
The Steelers' refusal to give in to Le'Veon Bell's contract
demands looked fine when Conner was tearing up the league and they were 7-2-1,
less fine when Conner was hurt in the second half and they tumbled out of the
playoffs. With Bell surely gone from Pittsburgh for good, there's a lot of
pressure on Conner to sustain his 2018 performance (973 rushing yards, 13 total
TDs, 55 catches).
69. ZACH ERTZ,
TE, PHILADELPHIA EAGLES
Ertz set a tight-end record for catches in a single season
with 116. Whether it's Carson Wentz or Nick Foles at
QB, its clear the star tight end is the focal point of Doug Pederson's
Philadelphia offense.
70. JUJU
SMITH-SCHUSTER, WR, PITTSBURGH STEELERS
As is the case with Conner replacing Bell, Smith-Schuster
will be under a lot of pressure as the nominal No. 1 receiver in Pittsburgh if
and when the Steelers trade Antonio Brown.
Not much seems to bother JuJu, a social media star who's just 22 and coming off
a 111-catch season.
COACHES
71. MIKE
TOMLIN, PITTSBURGH
STEELERS
The Steelers do not fire coaches. Chuck Noll got 23 years.
Bill Cowher got 15. Tomlin is entering his 13th. That's the entire list of
Steelers head coaches over the past 50 years. BUT... 15 isn't that much more
than 13, and Tomlin is entering a period of significant transition, with
Le'Veon Bell gone, Antonio Brown likely gone and Ben Roethlisberger much closer
to the end than the beginning.
72. SEAN
MCVAY, LOS ANGELES
RAMS
The NFL's youngest-ever head coach (he turns 33 Thursday)
reached the Super Bowl in his second season and has inspired a wave of copycat
attempts by teams trying to replicate what he's done with the Rams.
73. BILL BELICHICK
AND HIS SUCCESSOR, NEW ENGLAND
PATRIOTS
The greatest coach of this or any other era is busy prepping
for his incomprehensible ninth Super Bowl and might not be thinking about his
long-term plans. But the way he finishes his brilliant career, who succeeds him
in New England and how that person does are all hot storylines for the years to
come.
74. FREDDIE
KITCHENS, CLEVELAND
BROWNS
Some pretty well-qualified people wanted this job, and it
went to Kitchens, seemingly because Baker
Mayfield responded well to him in a half-season when Kitchens
was interim offensive coordinator. Expectations are higher in Cleveland than
they have been in a very long time.
75. MATT
LAFLEUR, GREEN BAY
PACKERS
Another outside-the-box head-coaching hire from a cycle
chock-full of them. LaFleur's credentials as a quarterback teacher are
impressive, and he could be just the person to get the most out of Aaron Rodgers over
the final few years of his Hall of Fame career.
76. MIKE
VRABEL, TENNESSEE
TITANS
Last year's outside-the-box coaching hire did some very
positive things in his first season in Tennessee. Can he build on that? He'll
have to replace LaFleur and figure out a way to get Marcus
Mariota over that ever-elusive hump.
77. ANDY
REID, KANSAS CITY
CHIEFS
Heartbreakingly, the second-best coach of his era fell one neutral-zone
infraction away from this season's Super Bowl. Does Reid need to win one in
order to ensure the Hall of Fame? He has the QB (Patrick Mahomes) of his
dreams. Now he needs to cash in on his biggest dream.
78. JON
"VEGAS" GRUDEN, OAKLAND
RAIDERS
Our former colleague put his not-messing-around stamp on the
Raiders in his first season, dealing away big-time talent and piling up draft
picks he'll use to build the Las Vegas Raiders. They have to figure out where
they're playing in 2019 first, but Gruden's focus is on the bright lights in
the Nevada desert, where he hopes to hit the ground running in 2020.
79. BILL
O'BRIEN, HOUSTON
TEXANS
Hailed as a quarterback guru before that was all the rage,
O'Brien has his quarterback now in Deshaun
Watson. Can he and the front office build Watson a respectable
offensive line and refresh an aging defense? Or is the AFC South title as far
as this team can go?
80. FRANK
REICH, INDIANAPOLIS
COLTS
What a story this guy is. Got the job AFTER the Super Bowl
last season because Josh McDaniels bailed out on it, and won nine of his final
10 regular-season games and a first-round playoff game. Could be Coach of the
Year. Definitely the coach whose encore will be highly anticipated.
81. JOSH
MCDANIELS, NEW ENGLAND PATRIOTS OFFENSIVE COORDINATOR
Another head-coaching cycle passed with McDaniels still in
his Patriots offensive-coordinator job. He remains a person of interest to
teams with head-coaching vacancies, but there don't seem to be many jobs of
interest to him. Speculation will continue about him succeeding Belichick until
he decides to take another job or until Belichick retires.
82. ANTHONY
LYNN, LOS ANGELES
CHARGERS
Lynn should be a Coach of the Year candidate for what he did
with the Chargers, who finished 12-4 and were the league's most dangerous road
team before inexplicably failing to show up for the playoff game in New
England. Regardless, Lynn's built a program there that should sustain as long
as Philip Rivers does.
83. KLIFF
KINGSBURY, ARIZONA
CARDINALS
The ultimate wild-card coaching hire, Kingsbury got the
Arizona head-coach job a month after Texas Tech fired him from the same
position. If he succeeds with Josh Rosen,
it could open NFL teams' minds to hiring college coaches once again.
84. KYLE
SHANAHAN, SAN FRANCISCO
49ERS
Two years into a six-year contract, Shanahan has shown
promise but STILL hasn't really had his quarterback. The 49ers will hope for a
healthy season from Jimmy
Garoppolo that returns San Francisco to contender status before
Shanahan's deal reaches its second half.
85. ERIC BIENIEMY,
KANSAS CITY CHIEFS OFFENSIVE COORDINATOR
Many thought the Chiefs' first-year offensive coordinator
would get a head-coaching job this time around. He did not, but his connection
to Andy Reid will keep him in the discussion moving forward. Watch out, too,
for Chiefs QBs coach Mike Kafka, who's seen by some as a head-coaching
prospect.
86. NICK
SABAN, ALABAMA
CRIMSON TIDE
The annual parade of Alabama players into the first round of
the NFL draft should continue for the foreseeable future. It might even feature
a quarterback next year for a change. At this point, the idea of Saban coaching
in the NFL again seems far-fetched, but what he's doing at Bama continues to have
an impact in the pros.
87. LINCOLN
RILEY, OKLAHOMA
SOONERS
Especially if things keep humming at Oklahoma, and
especially if Kingsbury has success in Arizona, Riley will continue to be an
intriguing college coach when NFL teams look to replace the six to eight head
coaches who get fired every season.
Is it possible Vick has a second career in coaching? He was
a coaching intern for Andy Reid in Chiefs training camp in 2017, and currently
he's the offensive coordinator for the Atlanta team in the Alliance of American
Football. Could be an interesting name to watch, especially if that league
succeeds.
OWNERS AND
EXECUTIVES
89. ROGER GOODELL,
NFL COMMISSIONER
His current contract runs through the 2023 season -- three
years after the expiration of the current collective bargaining agreement.
Goodell is tasked over the next several years with negotiating a new CBA
(ideally without a work stoppage) and negotiating new TV deals with the
league's broadcast partners. The NFL's long-term financial health is in for a
crucial couple of years.
90. DEMAURICE
SMITH, NFLPA EXECUTIVE DIRECTOR
He will be Goodell's chief adversary in those CBA talks, and
he's already hinted that the players want to be part of those TV contract
negotiations. Smith even spent part of last year meeting directly with TV
network executives to get a sense of what they'd be looking for in terms of the
new deals and the product itself. This could be a very different kind of CBA
negotiation.
91. DAVID
TEPPER, CAROLINA
PANTHERS OWNER
Any time a new owner joins the group, people want to see how
he'll operate. Tepper is one of the wealthiest owners in the league and should
have significant influence if he wants it. He went against the grain with
the Eric Reid
signing after teams kept Reid on the sideline all summer for his protest
stance.
92. STAN
KROENKE, LOS ANGELES
RAMSOWNER
He's not much of a public presence, but the influence
Kroenke wields behind the scenes is obvious in the scale of the league's L.A.
stadium project. The importance of that project to the NFL gives Kroenke a
great deal of power, and he could emerge as one of the league's most
influential owners if he so chooses.
93. KATIE
BLACKBURN, CINCINNATI
BENGALS EXECUTIVE VP
The daughter of Bengals owner Mike Brown has been working
for her father's team and negotiating NFL contracts since the 1990s. Her role
in the organization has only increased over time, and if the 83-year-old Brown
begins to take a step back from the day-to-day operations of the team in the
next few years, Blackburn could emerge as one of the most influential women in
the league along with Titans owner Amy Adams Strunk.
94. TOM
COUGHLIN, JACKSONVILLE
JAGUARS EXECUTIVE VP
His second act in Jacksonville got off to a sweet start in
2017 but crashed back to earth with an ugly 2018. Fixing the QB situation and
getting the team back to its tough, winning ways in 2019 and beyond would
burnish a Coughlin résumé that his coaching success has already put on the
doorstep of the Hall of Fame.
95. JOHN
ELWAY, DENVER
BRONCOS EXECUTIVE VP
Could some of the petals be tumbling off the bloom of
Elway-as-Broncos-exec? His head-coach choice, Vance Joseph, flopped, as has
seemingly every QB choice he's made since Peyton Manning retired. It's up to
Vic Fangio now to turn around the former, and Elway remains on the hunt for the
long-term QB solution in Denver.
96. MARK
DAVIS, OAKLAND
RAIDERSOWNER
He's bringing the NFL to Las Vegas, a unique and untested
market where the league obviously would love to see a team thrive. Success in
Vegas could lead the NFL to consider other new markets. Failure in Vegas could
mean ugly things for the long-term future of one of the league's signature
franchises.
97. JERRY
JONES, DALLAS
COWBOYS OWNER
How could a list like this not include Jerry? Even as he
cedes more control of the Cowboys' day-to-day operations to son Stephen and
trusted execs like Will McClay, Jones remains the league's most visible and
vocal owner, driving league policy on issues great and small. It's a role he
seems to have no interest in relinquishing anytime soon.
98. DAN SNYDER,
WASHINGTON OWNER
Perhaps the league owner most reviled by his fans, Snyder
continue to oversee an era of disappointment and mediocrity in Washington that
has begun to turn one of the league's most loyal fan bases away from its team.
Is there any hope for a revival in the next couple of years?
99. ROBERT
KRAFT, NEW ENGLAND
PATRIOTS OWNER
Overseer of one of the all-time great sports dynasties,
Kraft in the next few years likely will be confronted with the retirements of
Bill Belichick and Tom Brady.
The past two decades of dominance are more than any fan base could ever dream
of, but they've also created huge expectations. How to the Patriots transition
to the next era?
100. KIM
PEGULA, BUFFALO BILLS OWNER
She and husband Terry, the still-relatively-new owners of
the Bills, are always together at league owners meetings, and its clear Kim has
a significant role in the operations of the team. Another woman on the rise in
a league that hasn't traditionally seen many in positions of prominence.
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